Branding Topidi Malino

Topidi Malino is a bottled and cup-packaged water brand sourced from the natural springs of Gorontalo, offering clean and refreshing drinking water at an affordable price. Targeting the middle-to-lower-income market, we developed a practical and visually appealing branding and packaging design that ensures strong shelf presence while maintaining cost efficiency. The logo represents freshness and reliability, while the packaging—available in both bottles and plastic cups—is designed for easy consumption and convenience. Through strategic branding, we positioned Topidi Malino as a trusted and budget-friendly hydration solution for everyday needs.