5 Inspiring Examples of Creative Advertising Campaigns in Jakarta.

Jakarta is a city known for its bustling streets and vibrant culture. With so much activity and competition, it can be challenging for businesses to create advertising campaigns that stand out from the crowd. In this post, we’ll explore five inspiring examples of creative advertising campaigns in Jakarta that have caught our attention.

1. Gojek’s #HidupkanIndonesia Campaign

Gojek, a ride-hailing service and app, launched the #HidupkanIndonesia campaign to celebrate Indonesia’s independence day. The campaign featured a series of short videos showcasing the everyday heroes of Indonesia, such as teachers and farmers. The videos were widely shared on social media and helped to strengthen Gojek’s brand as a company that cares about its community.

2. Indomie’s Goreng Jowo Campaign

Indomie, a popular instant noodle brand, launched the Goreng Jowo campaign to celebrate the traditional Indonesian way of cooking instant noodles. The campaign featured a series of videos showcasing different ways to cook Indomie, using local ingredients and cooking techniques. The campaign was a hit on social media and helped to solidify Indomie’s position as a beloved brand in Indonesia.

3. OVO’s #BeliLokal Campaign

OVO, a digital payments app, launched the #BeliLokal campaign to encourage people to support local businesses during the pandemic. The campaign featured a series of social media posts and videos showcasing local businesses and encouraging people to shop locally. The campaign helped to position OVO as a company that cares about its community and has a positive impact on local businesses.

4. XL Axiata’s #KejarMimpi Campaign

XL Axiata, a telecommunications company, launched the #KejarMimpi campaign to encourage young people to pursue their dreams. The campaign featured a series of videos showcasing young people who are pursuing their passions, such as music and sports. The campaign was a hit on social media and helped to strengthen XL Axiata’s brand as a company that supports and empowers young people.

5. Tokopedia’s #MulaiAjaDulu Campaign

Tokopedia, an e-commerce platform, launched the #MulaiAjaDulu campaign to encourage people to start their own businesses. The campaign featured a series of videos showcasing people who started their own businesses using Tokopedia’s platform. The campaign was a hit on social media and helped to position Tokopedia as a company that supports and empowers entrepreneurs.

In conclusion, these five inspiring examples of creative advertising campaigns in Jakarta showcase the power of storytelling and community-building in advertising. By celebrating local culture, supporting local businesses, and empowering young people and entrepreneurs, these campaigns have helped to strengthen their respective brands and connect with their audiences on a deeper level.